Yes, some advertising might be unconventional but those are just the waters which marketing, at times, needs to wade through. A good campaign, after all, is worth its weight in gold. On the other hand, that seems to be the case when it comes to an ad that was done in Chile in 2004, wherein A can of beer was drunk by no other than Obi Wans himself. Yes, Star Wars and beer has come together.
One More Reason To Prosper In A Galaxy Is To Have A Beer
By the early 2000s, in Chile, there was a need of a creative refreshing story after the title beer which was why a strategy for the said situation came up: simply placing their beer into Star Wars picture. The Result? An advertisement that showed waffle fries with scenes from Return of the Jedi with Luke Skywalker and Obi-Wan Kenobi having fun while opening a can of Cristal beer.
In a recent TikTok video that wound up being widely popular, there is footage showing an astounding event that occurred back in 2003 when Return of the Jedi aired on the 13th channel in Chile. This is how Channel 13 turned these fake beer advertisements using stand ins and some dioramas into sponsoring cues during their commercial break. The beer was integrated into the story where:
Palpatine is able to retrieve a beer using the Force.
After carrying Yoda about, Luke Skywalker fetches himself a drink, a Cristal beverage.
Obi-Wan shares with Luke a beer and at the same time speaks about Anakin.
Five moments related to beer were included in the campaign and they incorporated the company’s jingles as well while the audience these are Chileans. On the merging of sci-fi and beer comedies a feeling is created that is hard to forget in the context of Chile.
Other Iconic Movies Will Also Help, Not Just Star Wars.
This was not one confined campaign. This was a campaign run by channel 13 and was also used in other films include American beauty, Gladiator, and Notting hill. Every repeat of the movie was preceded by one or the other interesting placement of beer which made it hard not to have Cristal the beer throughout a movie with prime time scheduling in Chile.
Marketing Didn’t Have Boarders Via Covert Advertising.
In what was to be one of the most memorable campaigns in Chile the Cristal campaign did not disappoint, personally my favorite take came from Mexico. During this campaign the aim had been more for embedded advertising. In one of the episodes of Grey’s Anatomy broadcasted by Azteca 7, the channel inserted Sedal shampoo and styling cream products in the context of commercials into the series in a very unconventional way. This gave a new meaning to show props and product placements, in terms of marketing, creativity is endless.
Binge Some Never Seen Moments Of Advertising On Yesmovies
Advertising and entertainment industries have always been interconnected in one way or another, be it the beer advertising in Star Wars or the shampoo commercials in Grey’s Anatomy. If you would like to explore more such films and shows.