The rarest true nostalgia of streaming is that once upon a time people would build their own user accounts and share them among friends over multiple platforms. Unfortunately this custom seems to be and is likely to be more and more rare Erich Schlosser’s Fast Food Nation follows in the footsteps of Netflix, and Disney Plus, Warner Bros this time is also planning to dip its toes in explaining about Max, the new debut for HBO Max in Spain.
As the service is set to be available in Europe even though this was basically scheduled for spring sales, the company has sent out a red flag: we mean it when we say that the restriction on the sharing of passwords is going to be enforced and in certain cases rather extremely as it appeared in the revision of the terms of use – by suspending or cancelling offending accounts.
Calculative Approach
Under this change, Warner Bros. Discovery further reserves the substitution of the provisions to:
“…change access or retain changes of features, security blockages specifically, to prevent excessive transfer of the account away from home or when we determine at our level your Max account is being improperly abused. If it is determined that there should be a freeze or a cancellation, be prepared to make the platform inaccessible to yourself.”
With this move, Max is already solving the current problem of a business practice where account sharing has become the order of the day. They are looking at commencing these processes from about 2024, growing up to these British-made restrictions. When hiring Netflix approaches, they expected this would be disappointing to them the approach for ensuring sustainability growth towards cutting edge delivery had good outcomes.
As JB Perrette, the streaming and gaming president of Warner Bros. Discovery, says:
“Of course, Netflix has done it most effectively. We are going to do that later this year and going into 2025 so that gives us a further opportunity to grow.”